How Neurya was born
The first company we transformed with AI was our own.
For over half a century, Grupo Gebesa did what few companies do: truly operate. Manufacturing, shifts, margins, hard decisions at the board table. Half a century learning how money is made, and lost, in a real company.
Then AI arrived, and with it the same question thousands of owners ask today: is this a fad or an advantage?
We didn't answer it by reading reports. We answered it where we've always solved what matters: in our own operation. We brought AI agents to the production floor, to finance, to leadership, with frontier models and proprietary systems, without giving up control of our data or our business.
And it worked. Processes sped up, costs dropped, decisions improved. Not in a presentation: in the numbers.
That's when we understood something. What we'd just lived through, thousands of companies need, but almost no one can offer it from the inside, because almost no one has lived it.
That's how Neurya was born: to bring other companies the transformation we already did in ours. Operators talking to operators, owners who understand owners. Because the first company we transformed with AI… was our own.
Who is behind Neurya.
People who have run operations from within and now switch them on with AI. Executive without being distant, technical without losing the business.
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