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Gebesa plant in operation.

Operators, not consultants: the AI consulting firm with half a century inside the operation.

Neurya was born inside a company with more than half a century operating in industry. We don't come from a lab or a consulting office: we are real operations with intelligence switched on, able to say "I've lived your operation."

How Neurya was born

The first company we transformed with AI was our own.

Neurya was born inside a 53-year-old industrial group.

For more than half a century, Grupo Gebesa did what few companies do: truly operate. Manufacturing, shifts, margins, hard decisions at the board table. Half a century learning how money is made, and lost, in a real company.

Then AI arrived, and with it the same question thousands of CEOs are asking today: is this a fad or an advantage?

We didn't answer it by reading reports. We answered it where we have always solved what matters: in our own operation. We brought artificial intelligence agents to the production floor, to finance and to leadership, with frontier models and our own systems, without giving up control of our data or our business.

And it worked. Processes sped up, costs came down, decisions improved. Not in a presentation: in the numbers.

That's when we understood something. Thousands of companies need what we had just lived through, but almost no one can offer it from the inside, because almost no one has lived it.

That is how Neurya was born: to bring other companies the transformation we already made in ours. Operators talking to operators, CEOs who understand CEOs. Because the first company we transformed with AI… was our own.

Gebesa plant: operators on the veneering line.

Who is behind Neurya.

People who have run operations from the inside and now switch them on with AI. Senior without being distant, technical without losing sight of the business.

Rubén Galindo-Ávila

Rubén Galindo-Ávila

CEO & Co-Founder

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Before Neurya

+USD 180Morganizations led
40 → 2days · credit placement
−50%operating costs

20+ years driving business transformation, digital innovation and corporate governance in finance, fintech and services. CEO, Country Manager and Board Member at SWIFT, HSBC, CapitalTech and Evero Capital.

Before Neurya, he led organizations of more than USD 180M and redesigned models that cut operating costs by more than 50%; with analytics and AI, he took credit placement from 40 days to 2. SWIFT "Most Global Impact Sales Award." Executive education at Stanford GSB, Berkeley Haas, IESE and IPADE.

Jorge Garza González

Jorge Garza González

Co-Founder & Commercial Director

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10+years in B2B growth
3areas: sales, ops, service

Degree in Business Administration and Management from Tec de Monterrey. More than a decade in B2B growth, focused on designing and implementing AI agents for sales, operations and customer service.

He drives organizational transformation through training, specialized consulting and high-impact technology solutions.

Boyardo Salmón

Boyardo Salmón

President · Gebesa

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14+years in the industry
50+years of Gebesa operations

President of Gebesa, where he leads the design, manufacturing and sale of complete furniture solutions for the corporate, SMB, government and education sectors.

14+ years in the industry, with expertise in product development, marketing strategy and IT management. He brings Neurya the DNA of someone who runs an industrial company from the inside.

Rodolfo Manzur

Rodolfo Manzur

AI Officer · Gebesa / Director of Operations · Neurya

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+70%of code written with AI
AI → EBITDAmeasurable mandate

Expert in artificial intelligence applied to business, and a technology entrepreneur.

AI Officer at Gebesa, where he leads the AI and automation strategy for the whole company, from the plant to the board: robotics and computer vision on the floor, frontier models (OpenAI, Anthropic, Google), local models and training of in-house models.

Director of Operations at Neurya, where the team builds AI companies and puts them ahead of their market. He leads consulting, product development, AI, security and QA as a single delivery function: fast, secure and scalable, with quality controls that hold from the first scope to production.

His team produces more than 70% of its code with AI, with a mandate to turn AI into measurable EBITDA. Before that, strategy consulting at firms such as IQVIA and EY.

Tap each member to see their full profile.

Based in Mexico, projects for clients in any country.

Based in Mexico, we build projects for clients in any country. Our quality and warranty standard is the same wherever you are: measurable deliverables and support until the result is confirmed. A truly bilingual brand: Spanish for Mexico and LATAM, English for the US and global markets.

Industrial and CPG

Where we were born, and where operations really show.

Financial services and SOFOMs

Rigor, control and compliance in every process.

High-value services

Where efficiency turns straight into margin.

Purpose

That any company can operate like an exponential company: growing by configuring its operation, with AI executing and people deciding.

Vision

To be the go-to partner in Mexico, the US and LATAM for turning traditional companies into agentic companies.

Mission

To diagnose where a company loses margin, revenue and speed, and redesign its operating model with AI agents, capturing value in phases with a quantified business case.

The wise engineer: operates, leads and implements.

Operators, not consultants

We don't show up with a canned answer. We understand your business like someone who has run it from the inside.

We speak in money

We speak to the CEO in their language: growth, margin, market. Never in hours or technical jargon.

We stay until it delivers

It's not "delivered and goodbye." We stay with you until the goals that justified the project are met.

Clients who trust us

  • Coca-Cola
  • Human Staff
  • Comex
  • IMEF
  • OSEL

Questions before you take the step.

What is Neurya?

A premium AI transformation firm for companies: strategic consulting and AI agent implementation. We turn traditional companies into businesses that grow by configuring their operation.

What is intelligent operations?

A way of operating where your company grows by configuring its operation, with AI executing and people deciding, instead of adding headcount and overhead.

Do you replace my IT team?

No. We work with your team and your current systems, protecting what you have already invested. Your IT team gains an ally, not a competitor.

How do I start without putting operations at risk?

We implement phase by phase, with a business case for each initiative, so you see impact without slowing down your operation.

The future of your business starts with a conversation.

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