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Operators, not consultants. With over half a century inside the operation.

Neurya is born from a company with over half a century operating in industry. We don't come from a lab or a consulting office: we're real operations with intelligence switched on, able to say “I've lived your operation.”

How Neurya was born

The first company we transformed with AI was our own.

For over half a century, Grupo Gebesa did what few companies do: truly operate. Manufacturing, shifts, margins, hard decisions at the board table. Half a century learning how money is made, and lost, in a real company.

Then AI arrived, and with it the same question thousands of owners ask today: is this a fad or an advantage?

We didn't answer it by reading reports. We answered it where we've always solved what matters: in our own operation. We brought AI agents to the production floor, to finance, to leadership, with frontier models and proprietary systems, without giving up control of our data or our business.

And it worked. Processes sped up, costs dropped, decisions improved. Not in a presentation: in the numbers.

That's when we understood something. What we'd just lived through, thousands of companies need, but almost no one can offer it from the inside, because almost no one has lived it.

That's how Neurya was born: to bring other companies the transformation we already did in ours. Operators talking to operators, owners who understand owners. Because the first company we transformed with AI… was our own.

Who is behind Neurya.

People who have run operations from within and now switch them on with AI. Executive without being distant, technical without losing the business.

Rubén Galindo-Ávila
Rubén Galindo-Ávila
CEO & Co-Founder
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Jorge Garza González
Jorge Garza González
Co-Founder & Commercial Director
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Boyardo Salmón
Boyardo Salmón
President · Gebesa
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Rodolfo Manzur
Rodolfo Manzur
AI Officer · Gebesa / Director of Operations · Neurya
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Based in Mexico, world-class projects.

Based in Mexico, we build world-class projects for clients in any country. Our quality and warranty standard is the same regardless of location: proven methodology, measurable deliverables and support until the result is confirmed. A truly bilingual brand, Spanish for Mexico and LATAM, English for the US and global markets.

Industrial & CPG
Where we were born and where operations truly show.
Financial services & SOFOM
Rigor, control and compliance in every process.
High-value services
Where efficiency translates directly into margin.

Purpose

That any company can operate like an exponential one: grow by configuring its operation, with AI executing and people deciding.

Vision

To be the go-to partner in Mexico, the US and LATAM to turn traditional companies into agentic companies.

Mission

Diagnose where a company loses margin, revenue and speed, and redesign its operating model with AI agents, capturing value in phases with a quantified business case.

The wise engineer: operates, leads and ships.

Operators, not consultants

We don't arrive with a canned answer. We understand your business like someone who has run it from within.

We speak in money

We speak to the owner in their language: growth, margin, market. Never in hours or technical jargon.

We stay until it delivers

It's not 'shipped and gone'. We stay until the goals that justified the project are met.

Partners and clients who trust us
CCI Laguna logo in Neurya's partners and clients stripCoca-Cola logo in Neurya's partners and clients stripComex logo in Neurya's partners and clients stripGriver logo in Neurya's partners and clients stripHilados de Alta Calidad logo in Neurya's partners and clients stripHiperAuto logo in Neurya's partners and clients stripKiosko logo in Neurya's partners and clients stripOLEA Abogados logo in Neurya's partners and clients stripOsel Pinturas logo in Neurya's partners and clients stripTohmé Consultores logo in Neurya's partners and clients stripCCI Laguna logo in Neurya's partners and clients stripCoca-Cola logo in Neurya's partners and clients stripComex logo in Neurya's partners and clients stripGriver logo in Neurya's partners and clients stripHilados de Alta Calidad logo in Neurya's partners and clients stripHiperAuto logo in Neurya's partners and clients stripKiosko logo in Neurya's partners and clients stripOLEA Abogados logo in Neurya's partners and clients stripOsel Pinturas logo in Neurya's partners and clients stripTohmé Consultores logo in Neurya's partners and clients strip

Questions before taking the step.

A premium AI transformation firm: strategic consulting, AI agent implementation and executive training. We turn traditional companies into businesses that grow by configuring their operation.

Your business's future starts with a conversation.